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Nike uses ADI's signal processors in new line of training gear

22 November 2000 News

Analog Devices has teamed up with Dynastream Innovations to develop a wireless speed sensor for use in a new line of high-tech training gear offered by Nike. The first product to feature this sensor, of which ADI's signal processing technology plays a critical role, is the Nike SDM Triax 100. Dynastream, the developer of the wireless speed sensor in the SDM Triax 100, chose Analog Devices' micromachine technology for its adaptability to human motion applications.

The SDM Triax 100 will use Analog Devices technology to allow runners to gain an extremely precise measure of speed and distance through the mounting of the accelerometer on the shoelaces. This SDM system will allow runners to design more efficient and effective workouts by allowing them to measure and record their time splits on an unmarked course, says the company.

"The integration of Analog Devices' accelerometers into the Nike SDM Triax 100 is the latest example of the mainstream, commercial applications of our micromachine technology," said James Doscher, Director, Consumer and Industrial Business Unit Micromachined Product Division, Analog Devices. "As consumer-oriented organisations like Nike continue to develop products that offer unique and compelling benefits, Analog Devices is ready to provide the technology to make those aspirations possible."

"In designing our Nike techlab products we sought to combine sports and technology for the athlete of the 21st century," said Curtis Milander, Nike's Techlab Marketing Manager. "Analog Devices and Dynastream combined their expertise to provide us with the solution to make this goal possible. ADI's accelerometer products are a key part of this technological breakthrough and should be of great benefit to the athletes who use our products."

About ADI's leadership in micromachine technology

As a pioneer in the micromachined IC industry, ADI produced the first fully integrated, single chip iMEMS (integrated Micro Electro Mechanical System) accelerometer in 1991. Since then, ADI has maintained a leadership position and remains the industry's only producer of high-volume single-chip iMEMS accelerometers/motion sensors. ADI is also a leading supplier of airbag sensors worldwide, and to date has shipped more than 50 million units.





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