DSP platform to enable next generation digital video and audio

5 October 2005 DSP, Micros & Memory

During a global event last month, Rich Templeton, president and CEO of Texas Instruments, introduced DaVinci, calling it the 'world's most advanced semiconductor technology for next generations of digital video products.' DaVinci is a DSP-based solution tailored for digital video applications that provides video equipment manufacturers with integrated processors, software and tools to simplify the design process and accelerate innovation.

Much like what TI has done for its wireless mobile phone customers, says TI, DaVinci (www.thedavincieffect.com) will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude. For consumers, these advancements will result in new generations of digital video products that go far beyond today's capabilities. TI gives the example of consumers no longer having to correct colour and lighting problems on a digital photo using their PC - those corrections will be done automatically by the camera. Also, instead of multiple systems, one TV set-top box will allow consumers to play and/or record, as well as video conference with friends simultaneously. Taking this technology one step further, consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it via their TV remote.

TI expects to announce DaVinci-based processor samples, software and development tools by year-end 2005. DaVinci-enabled solutions are in the pipeline for products such as digital cameras, automotive infotainment products, portable media players, set-top boxes and video security systems.

"This is premier digital signal processing technology that will grow the market for new digital video applications and make existing applications much easier to use," stated Templeton. "TI is continuing its promise to accelerate the pace of innovation for the communications and entertainment era."

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