SA pavilion at Automechanika draws interest

1 September 2010 News

There was a great deal of interest by international exhibitors in the Automechanika South Africa promotional booth at the recent Automechanika Middle East automotive aftermarket trade fair in Dubai.

This is certainly a positive sign in the lead-up to the next local event which will take place at Expo Centre from 9 to 12 March next year.

The director of the SA event, Philip Otto, manned the display personally and says he had strong interest in his event both from countries and companies that participated in the inaugural Automechanika SA in Johannesburg last year, as well as those that were not there.

“The feedback from those who exhibited in Johannesburg last year was very positive and it was great that a major automotive country such as France, which did not participate last year, will have a national pavilion in 2011, while Malaysia that had only two companies display their wares in 2009 will have a national pavilion next year,” explained a buoyed up Philip Otto on his return to South Africa.

He added that the nine South African companies that exhibited in the SA pavilion in Dubai were positive about their participation and did substantial business deals. Despite the continuing tough trading conditions, the Dubai trade fair increased its number of exhibitors to more than a thousand, while the number of international visitors to the show was up 33% on last year. The majority of the exhibitors and trade visitors reported a large number of deals, business enquiries and leads generated over the three days of the show.

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